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全媒体时代来临,“鲁剧”发展迎来新的挑战,文化传统中的保守主义因素招致的囹圄端倪渐显,位于源头的创作题材多元化转型势在必行。以文化生态学与媒介生态学指导当前“鲁剧”题材创新,就是以文化生态学与媒介生态学为两层理论支撑,以“彰显文明”与“反思文弊”为双重思想主题,以“陆地齐鲁”与“海上山东”及其所隐含的思维方式为山东文化生态系统框架,以山东人跨越黄海“闯西洋”为突破口,再造“鲁剧”在生态文明时代的新辉煌。传承意为保有,创新并非抛弃。在多样题材共生基础上突出传统优势主流意识形态特色,最终确立“主旋律,看鲁剧”的市场垄断地位,是“鲁剧”合理而美好的文化和媒介生态。
With the advent of the all-media era, the development of “Lu drama” ushers in new challenges. The clumsy hints of the conservative elements in the cultural tradition have gradually taken shape. It is imperative to diversify the creative themes at the source. Guided by Cultural Ecology and Media Ecology, the current “Lu drama” theme innovation is based on two levels of theory of cultural ecology and media ecology: “Emphasizing civilization” and “ The theme of dual thought is based on the framework of Shandong cultural ecosystem and the Shandong people crossing the Yellow Sea and breaking into the western seas as the breakthrough point and rebuilding the land Qilu and Sea Shandong. Lu drama ”in the new era of ecological civilization. Inheritance means to keep, innovation is not abandoned. On the basis of the symbiosis of various subjects, it emphasizes the dominant ideological features of traditional superiority and finally establishes the market monopoly position of “the main theme and the drama of Lu”. It is a reasonable and beautiful cultural and media ecology of “Lu drama”.