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经济市场化的不断发展,使企业面临的市场竞争越来越激烈,企业生存和发展的根本是企业的核心竞争力。企业文化和企业的核心竞争力有着密切的联系,企业要想拥有强大的竞争力就必须加强企业文化的创新建设。面对日益激烈的行业内部以及国际竞争,企业只有不断地创新企业文化,才能在激烈的竞争中立于不败之地;因此,创新企业文化对提升企业核心竞争力具有重要的作用。
With the continuous development of economic marketization, enterprises are facing more and more fierce market competition. The fundamental survival and development of enterprises are the core competitiveness of enterprises. Corporate culture and the core competitiveness of enterprises are closely linked, companies want to have a strong competitive power must be to strengthen the corporate culture of innovation and construction. Faced with the increasingly fierce internal and international competition in the industry, companies only continue to innovate the corporate culture, in order to be invincible in the fierce competition; Therefore, the innovation of corporate culture to enhance the core competitiveness of enterprises has an important role.