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科学技术的飞速发展推动了网络技术的普及,社会经济的发展使人们进一步提高了对网络的使用需求,从而使中国的网络电子商务平台得到飞速发展,这之中就有淘宝、天猫、京东等各大电子商务平台,并且,随着电子商务的不断发展,其目标已经开始逐渐从城市转向农村进军,进一步占领和扩大市场。本文结合电子商务平台在农村推广过程中存在的问题,提出针对问题的有效措施,旨在帮助电子商务平台的推广工作在农村顺利展开,并为电子商务平台的发展提供一定的参考。
The rapid development of science and technology has promoted the popularization of network technology. The development of social economy has led people to further increase the demand for the use of the Internet. This has led to the rapid development of China’s online e-commerce platform. Among these are Taobao, Tmall, and Jingdong. And other major e-commerce platforms, and with the continuous development of e-commerce, its goals have begun to gradually shift from cities to rural areas to further occupy and expand the market. This article combines the problems existing in the promotion process of e-commerce platform in rural areas, and puts forward effective measures to solve the problems, aiming to help the promotion of e-commerce platform in rural areas and provide a certain reference for the development of e-commerce platform.