实施绿色营销是实现可持续发展、优化配置资源、打破绿色贸易壁垒扩大市场占有率、提高企业效益和树立企业形象的现实选择,必须转为生产经营理念,强化政府调控职能,加强宣传引导策略,促进绿色营销。 To implement green marketing is a realistic choice to realize sustainable development, optimize resources allocation, break down green trade barriers, increase market share, enhance enterprise efficiency and establish corporate image. It must be transformed into the concept of production and operation, the government’s regulatory function should be strengthened, the propaganda and guidance strategy should be strengthened, Promote green marketing.