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传统的播音主持教学的侧重点在于镜头前的语言表达与展示,而忽视了对于日常传播实践的培养和操练。实际上,播音与主持是一门语言技能课,其所涉及到的发音方法、思维方式、语言表达、社交礼仪等,不只适用于广播电视等媒介形式,在社会其他行业的传播实践中,同样具有很大的实用价值。比如,我们所知晓的企业新闻发言人,企业形象代言人等都是播音主持在镜头外传播实践中的很好体现。
The traditional focus of broadcasting teaching focuses on the front of the lens language expression and display, while ignoring the practice of daily communication training and practice. In fact, broadcasting and hosting is a language skill class. The pronunciation method, thinking style, language expression and social etiquette involved are not only applicable to media such as radio and television. In the practice of communication in other sectors of the society, Has great practical value. For example, we know that the spokesman for the enterprise, corporate image of the spokesman are all broadcast host mode of practice in the broadcast of a good embodiment.