“创新”一下子成为地产界近来最流行的词。创新人物、创新楼盘、创新风暴、创新营销我原本不十分看好只说创新而不说创新效果的做法,因为,创新意味着的是一种态度,一种探索,一种精神,是一种浅层意义上的革命,是一个冒险的过程,一个想要改变现状的心理追求,因此,创新的结果并不一定是最好的,甚至可能是失败的,而房地产行业的一切行动本身看重的是最终结果 “Innovation ” has suddenly become the most popular term in real estate circles. Innovative people, innovative real estate, storm of innovation, innovative marketing I was not very optimistic about just saying that innovation rather than the effect of innovation, because innovation means an attitude, an exploration, a spirit, is a shallow The revolution in the sense of a layer is an adventurous process and a psychological pursuit that wants to change the status quo. Therefore, the result of innovation is not necessarily the best or may even be a failure, and all actions of the real estate industry itself value Final Results