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研究供应链中关于Newsvendor型产品问题。考虑需求函数是随机的,制造商和销售商共同支付地方促销广告费用,且制造商通过销售商降价消费者,建立了Newsvendor型模型。制造商和销售商双方联合协调运作的决策,通过对模型的分析知,当价格折扣率取最优值时,整个供应链的期望利润达到最大化。
Study Newsvendor-type product issues in the supply chain. Consider the demand function is random, manufacturers and sellers pay local promotional advertising costs, and manufacturers through the seller to lower the price of consumers, established Newsvendor type model. Through the analysis of the model, both the manufacturer and the seller decide the operation of the joint operation. When the price discount rate takes the optimal value, the expected profit of the whole supply chain is maximized.