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公信力是传媒最有价值的内在品质,是在市场竞争中制胜的关键性因素,随着我国网络媒介的蓬勃发展和竞争的不断加剧,网络公信力受到越来越多的瞩目,目前,我国网络媒介的公信力亟待加强。从介绍网络公信力的定义出发,把握当前我国网络公信力状况,并分析其呈现的特点,对如何提高我国网络媒介的公信力做出探讨。
Credibility is the most valuable intrinsic quality of the media and the key factor to win in the market competition. With the vigorous development of the network media in our country and the ever-increasing competition, the network credibility has drawn more and more attention. At present, the network media in our country The credibility needs to be strengthened. Starting from the definition of network credibility, this paper grasps the current situation of network credibility in our country, analyzes the characteristics of its presentation, and discusses how to improve the credibility of network media in our country.