广播事业在网络电台、移动媒体及APP、自媒体等新兴传播方式的兴起下,传统的优势面临挑战,移动互联网以其短、平、快的优势迅速抢占传统媒体市场,传统媒体与新媒体的融合发展成为大势所趋。在新媒体面前,传统广播媒体既要转型,又要保留特色。在融合过程中如何把握机会、抓住机遇、寻找发展空间成为传统广播媒体发展的首要问题。 Broadcasting With the rise of internet radio, mobile media and APP and emerging media such as media, the traditional advantages are facing challenges. The mobile Internet quickly seizes the traditional media market with its short, flat and fast advantages. The traditional media and new media Integration and development become the trend of the times. In the face of new media, traditional broadcasting media not only needs to be transformed, but also retains its own characteristics. In the process of integration, how to seize the opportunity, seize the opportunity and find room for development have become the primary issues in the development of traditional broadcasting media.