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一、美学与设计 视觉传达设计中的设计美学,是探讨视觉传达设计领域审美规律的学科,在视觉传达设计中具有工具化的特点,特别是融科学理性和艺术感性于一体的商业促销设计,在功能主义设计思想的影响下,在追求商业利益的刺激下,视觉传达设计美学成为设计师解决信息传达问题的重要方式。设计的本质
1. Aesthetics and Design The design aesthetics in the design of visual communication is a subject that discusses the aesthetic rules in the field of visual communication design. It has the instrumental characteristics in the design of visual communication, especially the commercial promotion design integrating scientific rationality and artistic sensibility. Under the influence of functionalism design ideas, the visual communication of design aesthetics has become an important way for designers to solve the problem of information transmission under the stimulation of the pursuit of commercial interests. The essence of design