据2012年7月发布的《2011年新闻出版产业分析报告》显示,2011年全国新华书店系统、出版社自办发行单位年末库存总金额高达804亿元,同比增长约9%。不断增长的库存量已成为阻碍我国出版业健康发展的一大因素。在这一境况下,按需出版凭借“为客户量身定制”的优势,重新组合出版流程中的编、印、发各环节,可实现图书出版的零库存,越来越受到出版业和印刷业的关注。在中国,按需出版虽已有十几年的发展历史,但受市场接受程度有限、数字印刷成本过高、盈利模式不成熟、版权保护缺位等因素的制约,国内从事按需出版的印刷企业寥寥无几,市场观望气氛浓重。虽在观 According to the “Analysis on Press and Publication Industries in 2011” released in July 2012, the total amount of inventory at the end of 2011 issued by the Xinhua Bookstore System and the publishing houses of the Press amounted to RMB80.4 billion, an increase of about 9% as compared with the same period of last year. Increasing inventories have become a major factor that hinders the healthy development of our publishing industry. In this situation, on-demand publishing relies on the advantages of “tailor-made for customers ” to reorganize the compilation, printing and distribution in the publishing process so as to realize zero inventory in book publishing and more and more in the publishing industry And the printing industry’s attention. In China, on-demand publishing has more than a decade of development history. However, due to limited market acceptance, high cost of digital printing, immaturity of profit model and the absence of copyright protection, the domestic market for print-to-print Very few companies, the market wait and see atmosphere thick. Although the concept