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1引言由于信息通讯技术的广泛应用及快速发展,信息以及知识传递的时间和空间阻碍性大大降低,时间和空间对经济、文化、社会发展的限制性越来越低,传统的地域空间逐渐被“流空间”代替。电子商务是在信息通讯技术的基础上快速发展起来,逐渐形成了虚拟商圈。虚拟商圈是指在进行电子商务时,零售商或者商业中心覆盖的消费者空间范围。在对虚拟商圈进行研究的过程中,我们可以借鉴传统零售业商圈研究的特点,如范围、形状、动态变化特性、重叠特性、渗透特性等。由于电子商务的虚拟商圈是在信息通讯技术的基础上发展起来
1 Introduction Due to the wide application and rapid development of information and communication technologies, the time and space obstruction of information and knowledge transfer is greatly reduced. The limitation of time and space to the economic, cultural and social development is getting lower and lower. The traditional geographical space is gradually being “Flow space ” instead. E-commerce is based on the rapid development of information and communication technology, and gradually formed a virtual business district. Virtual shopping district refers to the range of consumers’ space covered by retailers or commercial centers when conducting e-commerce. In the process of research on the virtual shopping district, we can learn from the characteristics of traditional retail business district research, such as range, shape, dynamic change characteristics, overlapping characteristics, infiltration characteristics. As the virtual shopping district of e-commerce is developed on the basis of information and communication technology