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中国现代平面设计的发展经历了从认知到重视、从感性到理性、从注重商业竞争到强调深层的文化表现的过程,其取得的成绩是有目共睹的。但我们在欣喜中国现代平面设计所取得辉煌成就的同时不得不冷静的总结和反思其存在的问题,即缺乏自我特色、整体混乱和无风格化。最后强调文化内涵是任何优秀设计作品不可或缺的最重要因素,是艺术作品的生命之所在,失去文化内涵的艺术作品就必将失去其生命力。
The development of modern graphic design in China has gone through a process from cognition to emphasis, from sensibility to rationality, from focusing on business competition to emphasizing deep cultural expression. The achievements made are obvious to all. However, while we are delighted with the brilliant achievements made by China’s modern graphic design, we have to calmly summarize and reflect on its existing problems, namely, the lack of self-characteristics, the overall disorder and the lack of style. Lastly, emphasizing the cultural connotation is the indispensable factor of any outstanding design work. It is the life of the artwork, and losing the cultural connotation will inevitably lose its vitality.