公共关系学随着时代的发展己经被引深到社会的各个领域,并以其特有的功能在优化管理中起积极的推动作用。做为公共关系学的一个分支——体育公共关系学己经有了一段发生和发展的过程,尤其在党的改革、开放、搞活的方针指引下,展示了其光辉的发展前景,实际上它已经在我国的体育科学管理体系中形成了自身的研究职能,并以其丰富的实践和内容告诉人们这门新学科的存在。为了填补这门新学科的空白,我们借此机向大家推崇由天津市体育科技公关研究所所长盛琦先生等撰写的《体育公共关系学引论》一文,以征得广大读者的支持和帮助,并预祝《体育公共关系学通论》早日与读者见面。 With the development of the times, public relations has been deepened into all fields of society and played an active role in the optimization of management with its unique functions. As a branch of public relations science, the public relations of sports has undergone a course of development and development. Especially under the guideline of the party’s reform, opening up and invigoration, it shows its glorious development prospect. In fact, it Has formed its own research function in the sports science management system of our country and told people the existence of this new discipline with its rich practice and content. In order to fill the gap of this new subject, we take this opportunity to promote the article entitled “Introduction to Sports Public Relations” written by Sheng Qi, director of Sports Science and Technology Public Relations Institute of Tianjin, etc., in order to gain the support of readers Help, and wish “Physical Education Public Relations General” to meet with readers as soon as possible.