论文部分内容阅读
关东,是指山海关以东以北,包括辽宁、吉林、黑龙江三省和内蒙古自治区东部的三市一盟,是中国北方一个比较完整而相对独立的自然地理区域。关东地区何时出现挂幌子习俗已无从考证,但根据文献记载,清代时关东的幌子文化已经相当完备,并独具特色。最具特色的便是实物招幌。顾名思义,就是商家卖什么就挂什么,给予顾客直观的感受。这种方式简单便捷,取材灵活,而且成本低廉,最主要是直观明显,也是一种经久不衰的招幌模
Kanto, refers to the north of Shanhaiguan north, including Liaoning, Jilin, Heilongjiang provinces and the eastern Inner Mongolia Autonomous Region of three cities is a relatively complete and relatively independent of northern China’s natural geographical region. When the customs of the Kanto region appeared to be illegitimate, it is no longer possible to verify the customs of the people in the Kanto region. However, according to the literature, the guise culture of the Kanto region in the Qing Dynasty was fairly complete and unique. The most unique is the real strokes. As the name suggests, that is, what is the merchant to sell what, to give customers a visual experience. This method is simple and convenient, flexible materials, and low cost, the most important is intuitive and obvious, but also an enduring mode of action