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在美容行业,“渠道扁平化趋势论”由来已久,甚至有人曾提出“10年后经销商这个阶层将会消失”。然而近两年来的市场实践证明,美容产业链各成员之间那种相互依存、相互博弈、相互制衡的关系在相当长的一段时间里是不会变化的,在实现产品到达消费者的流通过程中,经销商的角色是不可替代的。只不过,“集中和加强”将成为未来渠道的主旋律。大量中小型经销商将逐步淡出市场,或者不得不改变生存方式,代理经销市场将集中在少数具有盈利能力的星级大经销商手中。2008年,随着美容专业线渠道变革的加剧,这一趋势将更加明显。
In the beauty industry, “channel flattening trend ” has a long history, and some people even suggested that “10 years after the dealer this class will disappear.” However, market practice in the past two years shows that the interdependence, mutual game and mutual checks and balances between the members of the beauty industry chain will not change for a long period of time. In the process of achieving the circulation of products to consumers In the role of the dealer is irreplaceable. However, “focus and strengthen ” will be the theme of the future channels. A large number of small and medium-sized dealers will gradually fade out of the market, or have to change the way of life, the agency distribution market will be concentrated in the hands of a few large profit-star dealer. In 2008, this trend will become more obvious as the change of channel of beauty professional line intensifies.