企业并购是企业扩大规模、增强竞争力的重要手段,核心竞争力是企业长期竞争优势的根本来源。本文从企业并购效应对其核心竞争力培育的分析与零售企业并购的特征及对其核心竞争力的影响出发,提出以企业并购提升家电零售企业核心竞争力的对策。 Enterprise mergers and acquisitions (M & A) are the important means for enterprises to expand their scale and enhance their competitiveness. The core competitiveness is the fundamental source of long-term competitive advantages for enterprises. Based on the analysis of the M & A effect on the cultivation of its core competence, the characteristics of M & A and its impact on its core competence, this paper puts forward the countermeasures of using M & A to enhance the core competitiveness of the home appliance retail enterprise.