去年底,中国正式成为世界贸易组织的成员,在中国传媒全面欢庆报道之际,许多境外传媒却挥舞着WTO的大旗,准备进入中国内地。WTO究竟会对中国传媒带来怎样的影响?记者近日专访了几位研究传播学方面的专家。境外传媒凯觎良久近年来,外国传媒一直在投石问路,想跻身于中国境内传媒,特别是随着中国加入WTO,以默多克为代表的外国媒介集团已经开始采取并购、参股等形式,渐渐地把触角伸入到了中国传媒市场。在中国加入WTO之前,默多克新闻集团北京首席代表曾说:“我们在海外市场所做的许多事情,在中国因为有诸多限制而不 At the end of last year, China formally became a member of the World Trade Organization. As the media in China fully celebrated the news, many overseas media waivers the banner of WTO and is ready to enter the Mainland. What kind of impact will WTO bring to Chinese media? The reporter recently interviewed several experts who studied communication science. In recent years, foreign media have been casting their own stones for advice and wanting to join the media in China. In particular, with China’s accession to the WTO, foreign media groups represented by Murdoch have begun to take the form of mergers and acquisitions and equity participation. Gradually The tentacles into the Chinese media market. Prior to China’s accession to the WTO, Murdoch News Group Beijing Chief Representative once said: "Many of the things we do in overseas markets in China because of the many restrictions