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2012年的广告市场可谓春寒料峭。CTR刚刚公布的今年1月份广告市场数据,呈现出了前所未有的萧条景象。数字的变化不仅仅提示了传统广告市场的紧缩和分化,也揭示了传统电视广告市场在新的营销环境冲击下面临的巨大挑战。如此变化,将如何作用于
2012 advertising market is chilly. CTR just released the January advertising market data, showing an unprecedented depression. The changes in numbers not only prompt the tightening and differentiation of the traditional advertising market, but also reveal the huge challenges that the traditional television advertising market faces under the impact of the new marketing environment. How this changes will work