目前我国媒介产业经营模式更多的是“单点式”经营。这种经营是围绕内容生产,将相关的上、中、下游企业联结起来。这种“单点式”经营存在一定的缺陷。一方面,它未能充分有效地开发和利用媒介资源;另一方面,内容的生产具有一定的饱和性,它在一定程度上制约和限制了媒介产业的发 At present, China’s media business model is more “single-point” business. This kind of business is related to content production, the relevant upstream, middle and downstream businesses together. This “single-point” management has some flaws. On the one hand, it fails to fully and effectively develop and utilize media resources; on the other hand, the content production has a certain degree of saturation, which restricts and limits the development of the media industry to a certain extent