世界杯期间,赛事瞬息万变,在话题发生时,腾讯社交媒体实时互动的强项,马上跟用户交流是个很好的出发点,也很有必要。在执行上,以庞大的架构,在平均15分钟内发布核心内容是难得的突破。可是在世界杯期间,很多新闻频道、体育KOL、各大品牌等都有这样的灵活准备,发布速度只是基本竞争条件。由于世界杯的新闻焦点不停转移,内容在网上的寿命缩短,媒体品牌需要源源不断 World Cup, the ever-changing event, in the topic, Tencent social media real-time interaction strengths, immediately communicate with the user is a good starting point, it is also necessary. In the implementation, with a huge framework, an average of 15 minutes to release the core content is a rare breakthrough. However, during the World Cup, many news channels, sports KOL, major brands have such flexible preparation, release speed is only the basic competitive conditions. As the focus of the World Cup continues to shift news, the content of online life shortened, the media needs a steady stream of brands