网络舆情日益复杂,对社会秩序和管理的影响越来越大,地方政府在引导网络舆情的时候需要遵循及时性、针对性和主动性的原则;在应对的时候需要在宏观和微观层面采取恰当的策略,从而妥善处置社会突发事件,尽量减小或消除网络舆情的不良影响。 The increasingly complex network public opinion has an increasing impact on social order and management. Local governments need to follow the principles of promptness, pertinence and initiative in guiding the public opinion on the Internet. When responding, local governments need to take appropriate measures at the macro and micro levels Strategy to properly handle social emergencies and minimize or eliminate the adverse effects of public opinion on the Internet.