创意是广告设计的灵魂。一个好的广告要想吸引消费者的注意力,除了它应具备好的特点功能外,还必须有好的创意--这是广告设计的灵魂和创造性思维活动的集中体现,也是作品主题得以深化的关键。希望广告做得越来越好,越有创意,因为创意是一种艺术。 Creative is the soul of advertising design. A good advertisement in order to attract the attention of consumers, in addition to it should have good features, but also must have a good idea - this is the soul of advertising design and creative thinking focused on the embodiment, but also to deepen the theme of the work key. I hope that advertising is getting better and more creative, because creativity is an art.