文中从福建省渔业资源丰富的区域优势出发，阐述了福建省个体渔户／供应商、物流企业、零售商等海产品供应链主体在缺乏信息共享下，出现物流成本巨大，中小企业难以发展的问题。最终借鉴国内外成功物流信息平台经验，构建了以福建省为主导的区域性电子商务型基于海产品供应链的冷链物流公共信息平台，有效整合物流资源和货源信息，实现多方共赢。“,”On the basis of rich fish resources in Fujian Province,this article elaborated that the main individuals of seafood supply chain,including fishermen /suppliers,logistics companies,retailers,face some problems such as logistics cost waves and undevelopment of small and medium enterprises due to the shortage of information sharing.We drew a conclusion from the successful experience of logistics information platform abroad and built an e-commerce cold -chain logistics public information platform in Fujian based on seafood supply chain to integrate logistics resources into information resources and then achieve win-win goal.