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广播电台无论作为党和政府的宣传阵地还是大众传播媒体,在诚信体系建设的进程中,均承担着不可替代的作用。要确立媒体诚信观念,构建媒体自己的公信力,真正起到表率和示范作用;要引导社会舆论,培育和传播诚信文化,营造信用环境。近年来,G电台率先在国内广播业界推行绿色频率理念,净化广播广告市场,坚决清理、扬弃不良医药广告节目,打造绿色频率,将社会效益和经济效益有机结合,实现可持续发展。
Radio stations, both as propaganda positions for the party and government, and the mass media, have played an irreplaceable role in the process of building a good faith system. To establish the concept of media integrity, to build the media’s own credibility, and truly play an exemplary and exemplary role; to guide public opinion, fostering and dissemination of good faith culture, and create a credit environment. In recent years, G station took the lead in promoting the concept of green frequency in the domestic broadcasting industry, purifying the broadcasting advertising market, resolutely cleaning up and abandoning bad medical advertising programs, building a green frequency, organically combining social and economic benefits, and achieving sustainable development.