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企业发展战略就是一定时期内或放眼长远未来对企业的发展方向、发展速度、目标远景与质量、落脚点及企业自身能力的重大选择、规划及策略布局。企业战略可以指引企业长远方向,明确发展目标,指明发展机遇,找到最佳市场切入点,并确定企业需要的支撑能力。战略规划不是一堆空口号,真正目的就是要解决企业的发展问题,厘清企业未来如何发展,从而实现企业快速、健康、持续发展。但凡大型企业联合体、企业集团和
The enterprise development strategy is a major choice, planning and strategic layout for the development direction, development speed, target vision and quality, foothold and the enterprise’s own ability in a certain period or in the future. Business strategy can guide the long-term direction of enterprises, clear development goals, specify development opportunities, find the best market entry point, and determine the business needs of the support capabilities. Strategic planning is not a bunch of empty slogans, the real purpose is to solve the development of enterprises, clarify how the future development of enterprises in order to achieve rapid, healthy and sustainable development. Whenever large-scale enterprise consortia, conglomerates and corporations