随着后工业化时代的到来,消费者对生活质量的追求变得多样化。在陶瓷产业中,为了提高行业的竞争力,在设计环节充分考虑到消费者,将设计和营销环节融合。从而降低营销成本、提高设计附加值,改变传统的营销模式。在这里以韩国陶瓷产业的社会大众化为例,从陶瓷产品的的设计和营销角度出发,分析韩国陷入泡沫经济后为克服陶瓷产业不景气的现象,画廊将陶瓷作为美术商品,强调陶瓷的实用性、产品性价值,开始对陶瓷艺术营销的社会化,并逐步深化对传统文化和文化商品社会性需求的关注,最终希望能够对我们国家的陶瓷产品设计营销策略研究与应用提供借鉴。 With the advent of the post-industrial era, the pursuit of quality of life by consumers has become diversified. In the ceramic industry, in order to enhance the competitiveness of the industry, consumers are fully considered in the design process and the design and marketing process are integrated. Thereby reducing marketing costs, increase design added value, change the traditional marketing model. Here, taking the social popularization of Korean ceramic industry as an example, from the perspective of the design and marketing of ceramic products, this article analyzed the phenomenon of Korea’s depression in the ceramic industry after it fell into a bubble economy. The gallery used ceramics as an art commodity and emphasized the practicability of ceramics , Product value, began to socialize ceramic art marketing, and gradually deepen the social cultural needs of traditional cultural and cultural concerns, and ultimately hope to our country ceramic product design marketing strategy research and application to provide reference.