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作为增强国家文化软实力和影响力的重要条件,文化认同是当前文化强国战略研究中的热点问题。企业在国际通行的三类文化传播主体中具有独特的功能和优势,但现有的理论研究和实践过程对其都没有充分重视。党的十八大指出要构建和发展现代文化传播体系,对此我们基于现代企业理论利益相关者视角以中医药上市企业为例构建了一个文化认同的面板数据分析模型,通过实证检验发现各利益相关者具有正向影响及喧宾夺主现象,不仅为涉文化类企业公司治理提出了一种新的认识,也为企业文化传播实践提供了迫切的理论支持,还对当前文化强国政策的制定有重要启示。
As an important condition for enhancing the country’s soft power and influence, cultural identity is a hot issue in the current strategic study of strengthening the nation by culture. Enterprises have unique functions and advantages among the three main types of cultural communication in the world, but the existing theoretical research and practice process have not paid enough attention to them. The 18th CPC National Congress pointed out that it is necessary to construct and develop a modern cultural communication system. Based on the perspective of modern enterprise theory, we build a panel-based data analysis model of cultural identity based on the example of TCM listed companies. Through empirical tests, The related parties have the positive influence and the distracting phenomenon. They not only provide a new understanding for the corporate governance of cultural enterprises, but also provide urgent theoretical support for the corporate culture dissemination practice. They also have important enlightenment on the formulation of current cultural powerful policies. .