商业经常上演反转剧。因为消费者永远在变,对手也在变,更重要的是时代在变。现在中国的龙头企业,哪个敢说过去没有打过价格战?它们都曾经是价格战的胜利者,只不过勇于承认打价格战的企业并不多。比如,现在如日中天的华为,过去也极擅长打价格战。看看2000年前后华为的做法,与现在任正非的观点,反差巨大。这不意味着华为过去错了,到什么山上 Commercials often staged reversal drama. Because consumers are changing forever, opponents are changing, and more importantly times are changing. Which Chinese leading enterprises now dare to say that they have not played a price war in the past? They used to be victories in the price war, but they did not have the courage to admit that there were not many price wars. For example, Huawei is now flourishing, the past is also very good at price war. Look at the practice of Huawei around 2000, and now Ren Zhengfei’s point of view, huge contrast. This does not mean that Huawei was wrong in the past, to what the mountain