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我国的年画生产和年画市场,在解放后的相当一段时间内曾十分繁荣。品种、题材、内容、色彩、印刷都达到了空前未有的高度。同时,以新华书店为主渠道的年画批发、零售流通领域,也是十分有秩序。然而,近十几年来,年画和年画市场陷入了困境。年画品种少得不能再少,而年画市场也几乎不存在了。如今,房屋装修的要求和人们审美情趣的变化,都使年画和年画市场陷入困境。你能设想一个装修得洋昧十足的房间里,会贴上一张《吉庆有余图》吗?实际上,中国大部分地区年画市场已经只剩下那些适合挂大门外的什么财神、灶王爷一类的神像了。而这些,能否真算得上年画,还要打上大大的问号。
China’s New Year Picture Production and New Year Pictures Market was very prosperous for quite some time after its liberation. Variety, themes, content, color, printing have reached an unprecedented height. At the same time, Xinhua Bookstore as the main channel of New Year wholesale, retail circulation, but also very orderly. However, in the past ten years, the New Year pictures and New Year paintings market has been in a dilemma. New Year no less varieties no less, and the New Year’s market is almost non-existent. Today, the requirements of housing decoration and changes in people’s aesthetic tastes, New Year pictures and New Year are in trouble. Can you imagine a renovated room was ambiguous, will be affixed with a “auspicious more than map” it? In fact, most of the Chinese New Year picture market has just left those who are suitable for hanging outside the God of Wealth, The gods of the class. And these, can really count the New Year pictures, but also marked a big question mark.