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2008年对于中国来说,注定将是不平凡的一年。北京奥运给中国带来的不仅仅是可观的经济效益,同时也为中国广告界注入了一支兴奋剂。“手机富媒体广告时代即将到来!”在1月9日的“首届新媒体年度盛典”上,星麦无线广告CEO张鹤提出了一个全新的行业概念。
2008 is destined to be an extraordinary year for China. The Beijing Olympics have brought not only considerable economic benefits to China, but also a stimulant for the advertising industry in China. “The era of mobile rich media advertising is coming!” On January 9, “The First New Media Annual Festival,” Zhang He, CEO of Starcom’s wireless advertising, proposed a brand new industry concept.