媒体平台竞争的白热化,推动了媒体传播平台的多元化发展。传统媒体的重新崛起与扩张、新兴媒体的蓬勃发展给广告主越来越多的投放选择。广播、电视、报纸、户外、互联网、楼宇、手机等等,众多的传播媒介对于广告主来说既丰富又迷惑。传播媒介的广告市场出现“拐点”和转型,广告 The intense competition in the media platform has promoted the diversified development of the media communication platform. The resurgence and expansion of traditional media, the booming new media to advertisers more and more investment options. Broadcasting, television, newspapers, outdoor, Internet, buildings, mobile phones, etc., a large number of media for advertisers is both rich and confusing. The media advertising market, “inflection point” and restructuring, advertising