色彩缤纷的“蛋糕”、可爱的动物精灵、大红灯笼高高挂的折纸,还有最流行的沙画和拼图,这些都是喜米彩绘店的商品,似乎下足了吸引小朋友的功夫。然而老板小田则发现,零售其实只能维持小店的成本开支,真正能够产生赢利的是另外一种营销方式,即为楼盘策划亲子活动,帮他们开展社区文化宣传。小田的创业路极具典型性,几乎能够浓缩“70后”中国北方人的打工创业路。他1998年南下广州打工,进入展览 Colorful “cake”, cute animal fairies, hanging red lanterns, as well as the most popular sand painting and jigsaw puzzle, these are the products of Ximi painted shop, it seems that enough to attract children Kung Fu . However, the owner Oda found that retailing can only maintain the store’s cost and expenses. The real way to generate profit is another marketing method, that is, planning parent-child activities for real estate and helping them promote community culture. Odda’s entrepreneurial road very typical, almost able to concentrate “70 after ” Chinese northerners working pioneering road. He went to work in Guangzhou in 1998 and entered the exhibition