《楚天都市报》创刊于1997年,5年的时间,以令人瞠目的速度创造了中国报业市场的奇迹。2001年广告收入超过2.5亿元,占据了湖北报业广告市场50%以上的份额。创刊伊始,对区域市场进行了冷静的分析,并借鉴了国内发达地区同行的成功经验,在湖北地区率先引入了广告代理制,并在实践中不断补充完善,目前我们已经形成了一套行之有效的代理制度。 “Chutian Metropolis Daily” was first published in 1997, five years time, with an eye-catching speed to create a marvel of China’s newspaper market. Advertising revenue in 2001 more than 250 million yuan, accounting for more than 50% of Hubei newspaper advertising market share. At the beginning of the publication, we conducted a calm analysis of the regional markets and used the successful experiences of our counterparts in the developed regions for reference. We first introduced the advertising agency system in Hubei Province and constantly added and improved it in practice. At present, we have formed a set of effective measures Effective agency system.