“价格战”是企业之间竞争的一种现象,可以说,价格战无处不在、无时不有。但是从长远看,价格战对企业本身的影响是致命的。家电行业应该走出价格战怪圈,这是很多企业家需要着重思考的一个问题。企业为什么打价格战?什么样的企业最容易开展价格战?怎样避免和减少价格战造成的损失?需要从宏观及微观两个层面对企业价格战进行分析,并对电商价格战的趋势进行研究。 “Price war ” is a phenomenon of competition among enterprises, it can be said that the price war is everywhere, all the time. But in the long run, the impact of the price war on the business itself is fatal. Appliance industry should be out of the price war, this is a lot of entrepreneurs need to think about a problem. Why the price war? What kind of business is the most easy to carry out the price war? How to avoid and reduce the price war caused by the loss? Need to macro and micro two levels of business price war analysis, and the electricity supplier price war trend the study.