做生意讲究借势,特别是做小本生意。在这方面,我国古代“商圣”范蠡堪称鼻祖。作为战国时期的名臣、名商,范蠡在刚开始做生意时,由于本小利微,一直难以做大。后来运用借势生意法,很快致富,成为远近闻名的大富豪。一日范蠡获悉吴越一带需要好马,凭借对市场的了解,他知道,在北方收购马匹并不难,马匹在吴越卖掉也不难,而且肯定能赚到一大笔钱。问题是把马匹运到吴越却很难,千里迢迢,人马住宿且不说,最大的问题是当时正逢兵荒马乱, Pay attention to business opportunities, especially small business. In this regard, the ancient Chinese “business saint” Fan Yan is the originator. As a famous official and famous businessman during the Warring States Period, Fan Yan had been difficult to make big because of his small profits when he first started doing business. Later, he used the business method of borrowing money to get rich quickly and become a well-known rich man. One day, Fan was informed that Wu Yue’s area needed a good horse. With knowledge of the market, he knew that it was not difficult to buy horses in the north. It was not difficult for horses to be sold in Wuyue, and he certainly could make a lot of money. The problem is that it is very difficult to transport horses to Wuyue. The problem is that the people and the horse do not say accommodation. The biggest problem is that the horse is in a state of disorder at the time.