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企业是一系列资源的集合体,企业能力表现为整合这些资源,提高经济活动的有效性和效率。当企业所拥有的资源和能力成为企业核心能力,才能由此形成一个企业超越竞争对手的竞争优势。信息时代,互联网的运用能够极大提升这种核心能力,从而为处于传统竞争的企业在信息时代寻找到一条生存与发展的最佳途径,促使企业在加大内部管理控制的基础上,对外部营销战略产生新的创意与见解。 20世纪的结束宣告了工业文明之后一个信息时代和网络社会的到来。全球
A business is a collection of resources that are manifested by the ability to integrate these resources and increase the effectiveness and efficiency of economic activities. When the resources and capabilities owned by enterprises become the core competence of enterprises, a competitive advantage can be formed for an enterprise beyond its competitors. In the information era, the use of the Internet can greatly enhance this core competency, so as to find a best way for survival and development in the information era for enterprises in the traditional competition, and encourage enterprises to increase their internal management control, Marketing strategy generates new ideas and insights. The end of the twentieth century proclaimed the arrival of an information age and online society after industrial civilization. global