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2001年财经成为媒体的新宠,报刊拼命增加财经内容,或者干脆办一份新的财经报刊,而且发展势头都不错。在电视方面,财经类节目如雨后春笋般出现在各电视台。仅中央电视台就有《证券之夜》、《证券时间》、《中国财经报道》三档财经节目,另外还有在全国较有影响的《财富中国》、《中国股市报道》等。这一信息告诉我们。不要忽视财经节目的影响力和广告效果。仔细分析这类节目以及它的观众构成就会发现其广告的“钱”景。
In 2001, finance and economics became the new darling of the media. Newspapers and periodicals tried their best to increase their financial content or simply set up a new financial newspaper, and the development momentum was good. In television, financial programs have mushroomed over television stations. Only CCTV has the third-class financial programs such as “Securities Night,” “Securities Times,” and “China’s Financial and Economic Reports.” In addition, there are also Fortune China and China Stock Market reports that are influential across the country. This information tells us. Do not ignore the influence of financial programs and advertising effectiveness. A careful analysis of these programs and the composition of their audience reveals the “money” of their ads.