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推行工学结合是强化高职教育人才培养模式特色的需要,更是满足社会经济发展,进行高职教育改革的需要。本文介绍了湖南商务职业技术学院市场营销专业工学结合人才培养模式改革的具体措施,并分析了改革取得的成效,通过对毕业生跟踪调查实证研究了该模式的可行性。
Carrying out the combination of work and study is the need of strengthening the characteristics of talent training mode in higher vocational education. It is also the need of meeting the social and economic development and carrying out the reform of higher vocational education. This paper introduces the specific measures of reforming the combination of work and study in marketing of Hunan Business Vocational and Technical College and analyzes the achievements made in the reform. The feasibility of this model is empirically studied through the follow-up survey of graduates.