有幸作为沃尔玛门店的一名一线员工,除了如履薄冰、如临深渊、敬业唯谨的自我暗示之外,我还总是不忘在心里反复掂量“为顾客提供超出想象的服务”这样一句话。按我不尽成熟的理解,它不仅仅是所谓“口碑营销”的核心理念,也实际上是所有服务性企业必须信守的最基本信条。换言之,它不仅应是我们每一个员工的工作准则,更应是我们全体沃尔玛人永无止歇的追求。 Fortunately, as a front-line staff Wal-Mart stores, in addition to walking on the ice, such as the abyss, dedicated only self-curation, I always forget not forget repeated in my heart, “to provide customers beyond the imagination of the service,” such a word . As far as I understand, it is not only the core concept of “word of mouth marketing”, but also the most basic creed that all service enterprises must abide by. In other words, it should not only be a working guideline for every one of our employees, it should also be a never-ending quest for all of us.