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未来几年里,针对性广告将会使目前的网络广告点击率提高30%～300%今年7月的时候,专做学生生意的公司Reach Students在网络上投放了很多广告来宣传它的包裹投递业务。时间似乎很合适:正值大学放假,学生们正在考虑行李的存放和运输问题。广告投放的地点也无可非议,在无数大学生聚集的Facebook上。但是结果却令人感到很意外,点击广告的比例仅有0.04%,而之前预计的至少会有1%。
In the next few years, targeted advertising will increase current online advertising CTR by 30% to 300% In July of this year, Reach Students, a student-oriented business company, launched a lot of advertisements on the Internet to promote its package delivery business. Time seems appropriate: at a college holiday, students are considering baggage storage and shipping issues. Advertising is also beyond reproach on Facebook, where countless college students gather. However, the result was surprising. The percentage of clicks on ads was only 0.04%, compared with at least 1% previously estimated.