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随着原材料及人工成本上升,义乌印刷业普遍利润较低,同质化竞争严重,如何扩展印刷包装的产业链,延长印刷品的价值链,提高印刷包装业利润,是目前企业所面临的重要课题。利用文化创意产业与传统印刷业进行耦合发展,寻求协作发展机制,对于发展传统印刷业和文化创意产业都具有重大意义。以印刷设计为切入、以创意产业园为支撑、以创意人才为关键、以“文化创意、印刷包装”的企业模式为发展方向,在印刷业与文化创意产业耦合发展机制中具有重要作用。
As raw materials and labor costs rise, the general low profits of Yiwu printing industry, homogenization of serious competition, how to expand the printing and packaging industry chain, to extend the value chain printing, printing and packaging industry to improve profits, is currently facing an important issue . The use of cultural and creative industries with the traditional printing industry for the development of coupling and seeking a cooperative development mechanism for the development of traditional printing and cultural and creative industries are of great significance. To print design as the cut, the creative industry park as the support, creative talent as the key to “cultural and creative, printing and packaging ” business model for the development of the printing industry and cultural and creative industries coupled with the development mechanism has an important role .