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在中国房地产发展战略开始显露出从产业政策向公共政策回归姿态的形势下,2007年的房地产行业可以说正处在变革的前夜。在住房供应结构调整、控制房价、加强土地调控、加强保障性住房建设等政策导向下,房地产行业将逐渐告别高利润时代,强化公司治理、注重品牌建设、提升经营效率和定位市场的真实需求,将成为谋求长期发展的房地产企业的关注重点。
Under the situation that China’s real estate development strategy has begun to show its return from industrial policy to public policy, the real estate industry in 2007 can be said to be on the eve of change. Under the policy guidance of structural adjustment of housing supply, house price control, land readjustment and enhancement of affordable housing construction, the real estate industry will gradually bid farewell to the era of high profits, strengthen corporate governance, pay attention to brand building, enhance operational efficiency and seek real market positioning. Will become the focus of real estate companies seeking long-term development.