以电视为代表的传统媒体广告衰退正在成为一场不可逆的趋势,时段广告下滑已是不争事实,电视媒体的产品创新迫在眉睫。在大变革即将到来时,河南都市频道积极顺应媒体变革潮流,将发展思路从内容导向向用户导向进行转变,用互联网传播新模式提升 The decline of traditional media advertisements represented by television is becoming an irreversible trend. It is an indisputable fact that the advertising of periodicals is declining. The product innovation of the television media is imminent. At the dawn of great change, Henan Urban Channel actively followed the trend of media revolution, shifted its development ideas from content-oriented to user-oriented, and promoted the use of the new mode of internet promotion