近些年来困扰纺织行业的最大问题就是企业效益差的问题。几年来,纺织品市场疲软,产品积压严重,许多企业被迫停产、限产,一些企业甚至到了破产的边缘。在这种形势下,企业之间和产品的竞争是非常激烈的,甚至到了“你死我活”的地步,“生”的渴望与“死”的威胁迫使许多企业努力进行自身改革。或在产品质量上下功夫,或在开发花色品种上花力气,或精简机构下放人员,或调转船头另找出路,等等。 北京第二毛线厂生产的双鹿毛线273品种是连续10多年获得市优、部优和国优的名牌优质产品,在市场竞争中成为众所注目之焦点。因而产品被假冒,商标被侵权的事时有发生,再加上原料紧缺,资金紧张,羊毛价格上涨等问题,其面临的困难要比别的企业 The biggest problem that has plagued the textile industry in recent years has been the poor efficiency of enterprises. Over the past few years, the textile market has been weak and the product backlog has been severe. Many companies have been forced to stop production and limit production, and some companies have even reached the brink of bankruptcy. In this situation, the competition between companies and products is very fierce, even to the point where “you die”. The desire for “life” and the threat of “death” force many companies to strive to reform themselves. Or work hard on product quality, or spend effort on developing color varieties, or streamlining agencies to decentralize personnel, or transfer the bow to find another way, and so on. The Shuangluo Yarn 273 produced by the Second Yarn Factory in Beijing is a brand-name high-quality product that has been awarded top prizes, excellent titles, and excellent products for more than 10 consecutive years. It has become the focus of attention in the market competition. As a result, products are being counterfeited, and trademark infringements happen infrequently, coupled with shortages of raw materials, tight funding, and rising wool prices. The difficulties faced by these companies are greater than those of other companies.