同国际上的一些知名公司纷纷抢滩上海一样,各路资金和人马也汹涌而入,毋庸置疑,上海已成为国内传媒的一块热土,大有不到上海非好汉之势。但看好是一回事,能不能做成是一回事;有潜力是一回事,现状又是一回事。早在几年前,贝塔斯曼集团就在上海占了个座,但现实却与他们妄图“坐大”的理想相去很远,这不能不让我们对一些事情做一些反思。 As with some well-known international companies that have seized Shanghai in succession, funds and people from all walks of life are also surging into the air. There is no doubt that Shanghai has become a hot spot for the domestic media and there is hardly any trend for Shanghai non-happiest people. However, optimistic is one thing, can be done is one thing; potential is one thing, the status quo is the same thing. As early as a few years ago, the Bertelsmann Group occupies a seat in Shanghai. However, the reality is far from their ideal of “sitting big,” which can not but allow us to reflect on some things.