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随着我国科学技术的不断进步,我国媒体由过去的传统单一媒体转向现在视听融合发展,广电、电信和互联网的联合发展,必定引起电视经营模式的改变,三网融合早已成为电视媒体的发展趋势。本文将从三网融合的定义和背景入手,分析当今三网融合背景下电视广告的创新发展,并提出如何加快广告业创新发展的一些建议。
With the continuous advancement of science and technology in China, the Chinese media has shifted from the traditional single media of the past to the development of audiovisual integration. The joint development of broadcasting, telecommunications and the Internet will inevitably cause changes in the mode of television operations. Tri-network integration has already become the development trend of television media. . This article starts with the definition and background of triple play, analyzes the innovative development of TV advertising under the current background of triple play, and puts forward some suggestions on how to speed up the creative development of the advertising industry.