车展之前,很多厂家集中发布新车,编辑们忙得不亦乐乎。在每次试驾过程中,总会被问到一个问题,消费者想知道什么?为什么厂家的宣传导向,消费者总是很难接受?这个问题对于厂家和公关公司而言,是个几乎无解的难题。作为一名汽车记者,我也一直在问自己,读者需要我们告诉他一款车的重要信息是什么,哪个信息会是对他最具价值的。这其实和厂家的那个难题很一致,就是传播重点究竟是什么。 Before the auto show, many manufacturers focused on launching new cars. The editors were busy. During each test drive, a question is always asked. What do consumers want to know? Why does the company’s publicity and guidance make it difficult for consumers to accept this question? This problem is almost impossible for manufacturers and public relations companies. Puzzles. As a car reporter, I have been asking myself that readers need us to tell him what a car’s important information is and what information is most valuable to him. This is in fact very consistent with the manufacturer’s problem, that is, what is the focus of dissemination.