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三、设计现状与未来展望 (一)现状分析 我国的经济体制较长期受到苏联模式的影响;产品都是计划生产,供应分配;产品的技术质量是工程师负责制,而市场经济则要施行现代化企业经营管理模式;要重视市场和营销;要重视产品设计创新,应对激烈的市场竞争。但从当前实际现状看,在生产的源头——设计角度上分析,还存在不少问题。主要如: 1.设计观念不强 多数生产企业对包装设计的观念不深,如对设计蕴含着市场生机、价格效应等仍处于缺乏接触和疏于关注阶段。其结果是:产品多年一贯制、包装保持老面孔。为此当一些国外和港台产品进
Third, the design status and future prospects (A) Analysis of the status quo China’s economic system more long-term impact of the Soviet model; products are planned production, supply distribution; product technical quality is the engineer responsibility system, while the market economy will have to implement the modern enterprise Business management mode; market and marketing should be emphasized; product design innovation should pay attention to deal with fierce market competition. However, judging from the current actual situation, there are still many problems in the analysis of the source of production - design perspective. Mainly as follows: 1. Design concept is not strong Most manufacturers of packaging design concept is not deep, such as the design contains the market vitality, the price effect is still in a lack of contact and neglect stage. The result is: products consistent system for many years, packaging to keep the old faces. For this reason, when some foreign and Hong Kong and Taiwan products into