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随着当今社会的经济与科技高速发展,日新月异的网络环境正对高校校园文化造成强烈的冲击与影响。本文旨在概括我国高校校园文化的现状,分析当前校园文化所存在的问题,在分析微电影与校园文化关联的基础上论证以微电影推动高校校园文化发展与创新的可行性,并提出构建由守门人“顶层规划”“议程设置”推广、“意见领袖”引导、效果结果反馈四部分所构成的新型校园文化创新发展路径。
With the rapid economic and technological development in today’s society, the ever-changing network environment is having a strong impact and impact on the campus culture of colleges and universities. This article aims to summarize the current situation of college campus culture in our country and to analyze the existing problems in campus culture. Based on the analysis of the connection between micro-movie and campus culture, this paper proves the feasibility of using micro-movie to promote the development and innovation of college campus culture. Goalkeeper “top planning ” “agenda setting ” promotion, “opinion leader ” guide, the result of feedback from the results of four parts of the new campus culture innovation and development path.